Health 2.0 Magazine
Last week was a bad one for Google. There was a lot of chatter on the web
regarding a Credit Suisse report estimating that Google may lose $470 million
on YouTube in 2009. The AP and the Wall Street Journal also have Google
(among other news aggregators) in their sights for copyright infringement as
the print newspaper business has fallen off a cliff. As Google tries to find
ways to make money in the health space, they seem to have devoted most of
their energy on the Google Health initiative (still in BETA), which allows
users to gather medical records online. Meanwhile, YouTube's main health
offering appears to be limited to a partnership it has established with
Health.com. YouTube's Health channel is a compendium of health videos grouped
in several condition areas (ie, breast cancer, sleep disorders, etc.). The
videos in these centers revolve ... (more)
With the popularity of directory services that provide online information on
doctors (and even ratings) such as CitySearch and Yelp, it is becoming more
important for doctors to actively market their practices online and having a
good website is an important step in online marketing.
... (more)
One of the frustrations cropping up on health social media sites is centered
around the mechanism that caused their popularity at the outset, the message
board.
Perhaps health social networking sites can learn from online dating sites,
Match and eHarmony, about linking mechanisms. They can also take a lesson
from these websites regarding charging users. more>>
... (more)
The conundrum is now well-known -- how can the U.S. spend over $6,714 per
capita a year on healthcare, the highest among OECD countries, and still lag
on so many health indicators like infant mortality? While Americans enjoy
access to the latest treatments and medical technologies, more and more
Americans are unable to pay for such treatments due to the cost. As lawmakers
and lobbyists are hashing out solutions in D.C., information that emerged in
the past week indicates that there is a path for finding the solution of
increasing coverage while also increasing quality of care.
... (more)
Google introduced Google Wave last week to much acclaim. Several aspects of
the product have tremendous potential for patient-centered communication
online. The question becomes will the developer community respond during the
developer period by building applications that takes advantage of the live
collaboration tool or will HIPAA considerations nip the potential of Google
Wave in the bud for the Health IT community?
... (more)
Camille is a digital change and process management consultant. She has worked for diverse companies, from media (ABC) to multinationals (GE). She has helped companies (both startups and Fortune 500) start their businesses online. The common thread is companies or industries that are going through fundamental change or industry-shifting opportunities. She is currently the Editor of Healthyspacesrx.com, analyzing consumer-driven changes in the health care industry.
Sue Poremba
Scott Sellers
Anthony Franco
Daniel Morris
Wayne Walls
Niki Acosta
Jereme Hancock
Oren Michels
Marvin Wheeler
Douglas Kim
